Amazon opens its first 4-star store in the UK – here’s what it’s selling

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Amazon opened its first general store in the UK, selling products rated four or more stars by customers and trending items (Photo: PA)

Amazon opened its first general store in the UK, selling products rated four or more stars by customers and trending items.

But where is it and what items will it sell?

Here’s what you need to know.

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Where is the UK’s first 4-star Amazon store?

The American company will open the first 4-star Amazon store outside of the United States at the Bluewater Shopping Center in Kent on Wednesday, October 6.

Amazon launched its first 4-star store in 2018, only selling products rated four or more stars by customers and trending items.

The retailer said the store reflects what its customers regularly buy and enjoy, using data from its online activity to see what electronics, toys, games, books, kitchenware, home products and more are popular with local buyers.

What will the Amazon store sell?

The store will sell a range of products including books, tech and toys, but only those rated four stars or higher by customers and trending items.

It is expected to sell around 2,000 of its most popular and top rated products.

There is a ‘Most Wanted’ section, which features the most popular products in customer wish lists, and digital price tags are used to ensure prices are the same in store and online.

The store also offers displays with products from small business partners of Amazon through its Marketplace operation.

The company said the assortment of products in the store will change regularly as the company’s “curators” will respond to customer feedback and new releases, with product lines scheduled to be updated weekly.

Buyers do not need to have an Amazon account to use the store, but customers will also be able to pick up items ordered online as well as return items without the need for packaging and labels.

Andy Jones, director of 4-star Amazon UK, said it was an “exciting” step for the retail giant.

He told the PA News Agency, “I’ve been working on this for two years, so obviously we’re very keen now to attract customers and see what they think about it.

“The pandemic hasn’t really changed the way we think. We saw that the model worked very well in malls in the United States, so a location like Bluewater made perfect sense to us.

“I think the variety in the store is really important and I hope customers will see something.

“There are the Amazon products they expect but also local products from small vendors, because that’s a huge part of the Amazon business.”

Will other stores open in the UK?

Amazon has not confirmed whether more 4-star stores are already part of Amazon’s UK plans or whether this is an individual trial.

However, after opening its first UK grocery store – Amazon Fresh – in Ealing in March, the retailer has now opened five more stores in London.


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