9 TikTok foundations that went viral this year, and for good reason


If there is one thing that the rise of TIC Tac (especially BeautyTok) has shown us that it’s the real-time results that lead to reviews of makeup applicators, eye creams, hair accessories, and other sales. One category in particular that I fell in love with is viral foundations, which tend to sell out faster than Harry Styles tickets. In many videos, everything from swatches to app strategy and end of day clothing is documented and left for viewers to discuss in the comments section, which is my favorite part of the app.

Even as a beauty editor who has tried hundreds of foundations varying in coverage, shade range, and finish, I sometimes feel overwhelmed walking down the makeup aisle of my local target or Sephora with the countless options and claims at your fingertips. To counter this astounding sentiment, content creators like Mikayla Nogueira have created a beauty empire on the app, reviewing these buzzing products, giving them her seal of approval or a polished pass – basic routines included.

Below you’ll find an overview of foundations (powder and liquid) that were pulled from department store shelves and even “sold out” online at some point in 2021 – all verified by Seduce editors.

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