8 proven ways for Africans to make money from e-commerce

  1. Create a blog that generates traffic

According to Neil Patel, creating a blog that generates traffic is a way to dominate search engines and make money with e-commerce. African marketers skilled in e-commerce should research customer journeys and launch effective inbound campaigns with a blog. Focus on your target audience and drive organic traffic to grow your business.

Marketers prioritize blogging to drive organic traffic to drive sales and positive ROI. Consider adapting blog content to address your target audience’s problems and offer solutions for making money from e-commerce.

According to Emarketer, 59% of e-commerce sales happen on mobile devices. Additionally, small retailers achieve a 30% higher mobile conversion rate than large enterprises, making mobile optimization essential. If you want to make money from e-commerce, consider optimizing your website for mobile devices. When mobile users enjoy a smooth experience on your website, they turn to returning customers.

It’s time for African e-commerce business owners and marketers to make money with mobile website optimization. Consider streamlining search and navigation processes to improve user experience. Mobile responsiveness allows your website to adapt to different mobile display sizes, ensuring a seamless experience for people of all ages.

3. Invest in Product Information Management (PIM) Systems

According to the Motley Fool, getting your products online is an effective e-commerce strategy to increase sales. Search engines welcome e-commerce businesses with an accessible user interface and continuously share products. Consider investing in product information management systems to stay ahead of your competition and ensure long-term e-commerce success.

Africans can update content in bulk with enhanced data so that customers see precisely the correct information. The PIM software facilitates the downloading of products and enables collaboration between internal teams. Additionally, the system improves meta descriptions and titles for on-page ranking to boost sales.

4. Invest in the right platform

According to Big Commerce, choosing the right platform for your eCommerce business is critical to success. If you want to make a profit right off the bat, do thorough research and invest in the right platform. Africans with excellent research skills can benefit from e-commerce with this strategy.

Research the growth of your possible options and your sales history before investing to accelerate growth and earn desirable income. Consider selecting platforms with a massive influx of traffic and considerable sales growth and history.

According to Big Commerce, using shopping ads early on is an ideal way to make money with e-commerce. If you want to get sales right from the start of your e-commerce business, use shopping ads to drive sales. African e-commerce businesses and marketers looking for growth should consider product-specific paid advertisements with effective marketing strategies.

Google Shopping ads are another way for Africans to make money from e-commerce. If your product description meets the needs of a customer searching for products on Google, the product will appear on the screen. Africans can make money by setting up customer-targeted ads from the start without national limits or barriers.

6. Get your products on many channels

According to eDesk, spreading products across multiple channels is a strategy to attract customers and propel growth. Diversification is an effective strategy to improve the sales of every online marketer. African e-commerce businesses with clear distribution channels can grow and expand without limits.

Walmart, eBay, and Amazon are a few websites that e-commerce specialists can list their products for profit. There is no limit to the number of platforms to sell your product, but strategies targeting your audience. You can create a seller account on these platforms and enjoy the exposure benefits of these channels.

7. Automate your e-commerce processes

According to Global Trade Mag, automation can have a positive impact on several areas of your e-commerce business. The more you automate your e-commerce business, the faster it grows. Automation is an ideal strategy for Africans to grow e-commerce businesses. From inventory management to order fulfillment and sales customer service, Africans can benefit from automation in the e-commerce industry.

Adopting a landing page builder tool is a great way to automate your business. You can expand your market with new storefronts using this tool. Plus, you can automate email follow-ups and sales data to improve sales and business growth.

8. Invest in search marketing

According to Smart Insights, investing in search marketing is one way to accelerate the growth of your e-commerce business. Search Engine Optimization (SEO) is a low cost economic growth option with a high return on investment. Search Marketing will optimize your e-commerce website for search engines and attract new customers.

African e-commerce businesses can optimize search engines by updating rich and relevant content. Consider error-free optimization and foster a great user experience for your audience. Investing in search marketing is important because it sells your website content with the right keywords.


Africans can make money in the e-commerce industry through a blog that generates traffic and mobile optimization. Additionally, African e-commerce business owners and merchants can earn income by investing in product information management (PIM) systems. Making money from the e-commerce industry is a dream for every African, and it’s time to pursue that dream.

Olayinka Sodiq is a skilled copywriter with technical, analytical and writing experience gained over 5 years of in-house and freelance gigs. He is versed in finance, investments, technology, blockchain, mergers and acquisitions, bankruptcy, etc.

*Views expressed in this article are those of a Business Insider Africa contributor. It does not represent the views of the Business Insider Africa organization.

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