Many businesses use techniques such as SEO and social media marketing. But they don’t all use them the same way. In fact, sometimes you will need to adjust how you use these platforms and concepts to communicate effectively with today’s consumers. Here are tips from members of the online small business community for making those adjustments.
Use SEO techniques to improve your writing
SEO is not just about attracting new visitors to your site. Techniques can also help you cut to the chase and use relevant wording. So it can actually improve your writing. Lorraine Regularly of Wording Well elaborates on this point here.
Organize your content with enterprise content management
Content marketing is not just about sharing a few posts here and there. Once you have a vast library of valuable content, you need a way to organize it. This is where enterprise content management comes in. Learn more in this MyTechMag article by Elizabeth Cole.
Avoid these referral marketing mistakes
Referral marketing allows you to build a clientele through word of mouth. But sometimes you need to get current customers to recommend friends and family. To get the most out of your strategy, read the information in this Pixel Productions article by Shivani Goyal. Next, head over to the BizSugar Community to see what members are saying.
Create a new design concept
Graphic design can have a huge impact on your marketing efforts. But before you can finalize your next campaign, you need a design concept. Manoj Rajput discusses the idea in more detail in this Mind Inventory article.
Find new marketing opportunities for a distant world
The influx of remote workers has changed the landscape for B2B marketers. So if you offer products or services to other businesses, you may need to adapt to stay relevant. This TopRank Marketing article by Joshua Nite includes new technology marketing opportunities specifically tailored to a remote world.
Build your social media presence with these management tools
Social media management requires careful planning and strategy. Luckily, there are plenty of tools out there that can help automate and simplify. This article from Nicola Bleu’s Blog Assistant offers 12 options. And the members of BizSugar shared their own thoughts on the subject here.
Overtake your competitors, even in difficulty
Sometimes growing a very small business seems like a constant struggle. It may therefore seem unrealistic to steal market share from larger competitors. However, it is possible to thrive under these conditions. Read this GrowMap article by Ryan Kh for tips.
Make the Most of LinkedIn Creator Mode Tools
LinkedIn recently added various tools in its creator mode section. These include new live access and newsletter features, which can help you get the most out of a platform you’re probably already using. This Social Media Today article by Andrew Hutchinson explains these updates in more detail.
Dive into Google Data Studio
Data can help you make informed marketing decisions. And Google offers access to tons of data. One tool that every small business should know about is Google Data Studio. Neil Patel explores the features and capabilities of this offering in this article.
Adjust your marketing and advertising strategy to fit today’s world
The pandemic has changed the way businesses operate a lot. And this has also had an impact on consumer opinions. So you may also need to change your marketing and advertising strategies. Ivan Widjaya dives into the subject in this BizEpic article.
If you’d like to suggest your favorite small business content to consider for an upcoming community roundup, please send your hot tips to: sbtips@gmail.com.
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