10 tips for maintaining business relationships and marketing a B2B brand



Relationships are an essential part of building and marketing any business. But they are especially essential in the B2B sector. From networking online to meeting prospects and partners in person, these tips from members of the online small business community are aimed specifically at B2B brands.

Sign up for a LinkedIn account

LinkedIn is perhaps the most powerful social media platform for recruiting and B2B communications. But before you can start reaping the benefits, you need to create an account. Chitra reddy dive into the process in this Wisestep article.

Use these analytics for your B2B marketing

B2B marketers generally appreciate different analysis than B2C marketers. Since LinkedIn is one of the most popular platforms for this type of business, it’s worth learning the relevant metrics on this site. In this Oktopost blog post, Eyal Katz actions metrics B2B marketers need to know. And BizSugar members commented on the post here.

Organize productive virtual meetings

These days, virtual meetings are essential for building and maintaining relationships with other businesses and professionals. So how can you achieve all of your goals in these meetings without getting distracted? Rachel Strella of Strella Social Media discuss the concept here.

Become a better negotiator

Negotiations are often a big part of business relationships. You want to get the right deal for your business without ruining existing agreements with partners or suppliers. Learn to achieve these goals in this Small Biz Daily post by Alex Nilson.

Collaborate effectively on large projects

Collaboration is a must for all professionals. Whether you collaborate within your team or with external partners or clients, learning this skill is crucial. In this Biz Epic post, Ivan Widjaya offers advice for those looking to improve collaborations.

Modernize your business

When developing relationships with other companies, it is often beneficial to use systems and processes that they also use. If your business has fallen behind with technology, modernization can help you build relationships easier. Learn more on modernizing your business in this article by Anthony Williams on Onaplatterofgold.com.

Ask these questions to your B2B influencer marketing agency

Influencer marketing isn’t just for B2C companies. There are many influencers and even entire agencies dedicated to B2B relationships. But before hiring one, some due diligence is required. Questions posed in this blog TopRank Marketing from Lee Odden can help you make the best choice.

Rock your blog with Triberr

Blogs are often particularly useful for B2B businesses because they help establish expertise in an industry. If you are planning to blog for your business and want to increase traffic, Triberr is a tool that can help. Lisa Sicard of Inspire to Thrive go over the features and benefits here. And members of the BizSugar community rang with their own thoughts here.

Learn more about Roundup blog posts

Sharing posts from other bloggers can be one of the best ways to build relationships with other businesses in your industry. Roundup blog posts provide a simple format for doing just that. Learn how to get the most out of this technique in this Brute blogging post by Mike Allton.

Use a VPN when traveling to these countries

Business travel can help you connect in person with businesses in other locations. But in some countries, you may need additional technological tools to carry out your normal activities. A VPN can be useful in places listed in this Smallbiztechnology.com post from Matt Shealy.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: sbtips@gmail.com.

Image: Depositphotos


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